
Strategy & Creative
Chobani Flip
Chobani Flip: Flip your day.
Challenge:
Chobani Flip, as a featured popular product under an established brand, only has campaigns without any memory points.
There are competitor brands such as Siggi’s, promoting a “healthier” yogurt product; YoCrunch, promoting the combination of cookies and Greek-style yogurt.
Target:
Populations between the ages of 16 to 30 in the United States. This group ranges from students to working professionals with an average income.
The target audience is likely to appreciate high-quality snacks that attain “healthy standards,” such as low-fat, all-natural, and gluten-free.
Strategy:
To emphasize Chobani Flip as healthier than snacks and more flavorful than plain yogurts. Combined with its unique packaging, making the audience resonate with the tagline “flip your day”.
Single Idea:
Try a Chobani flip, healthier than snacks and more flavorful than plain yogurts, and flip your day.
Tagline:
Flip Your Day
Prints: