Chobani Flip: Flip your day.

Challenge:

• Chobani Flip, as a featured popular product under an established brand, only has campaigns without any memory points.

• There are competitor brands such as Siggi’s, promoting a “healthier” yogurt product; YoCrunch, promoting the combination of cookies and Greek-style yogurt. 

Target:

• Populations between the ages of 16 to 30 in the United States. This group ranges from students to working professionals with an average income. 

• The target audience is likely to appreciate high-quality snacks that attain “healthy standards,” such as low-fat, all-natural, and gluten-free.

Strategy:

• To emphasize Chobani Flip as healthier than snacks and more flavorful than plain yogurts. Combined with its unique packaging, making the audience resonate with the tagline “flip your day”.

Single Idea:

• Try a Chobani flip, healthier than snacks and more flavorful than plain yogurts, and flip your day.

Tagline:

• Flip Your Day

Prints: